Video can complement a listing’s photography, but each format has a different purpose. A walkthrough helps present the property, while a short vertical reel can introduce the listing or give the agent a voice. Choose the formats around the home, the audience, and the channels you will use.
Walkthroughs present the property
A walkthrough connects the main rooms and gives buyers a guided view of the home. It can work on your property website and other channels that support video; check your MLS requirements before uploading or linking it. For a larger home, discuss whether aerial clips and detail shots belong in the selected coverage.
Reels introduce the listing and the agent
Vertical reels give you a concise way to introduce a property, show one feature, or share your perspective as the agent. Reach depends on the content, audience, distribution, and platform, so choose the format for its role in your marketing plan.
If you want agent scenes, discuss the script and shots before booking. No Walls helps plan your on-camera message: all you have to do is show up. Confirm the number of edits, branding, formats, and delivery schedule for the selected service.
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