Yes. Buyers overwhelmingly start online and rank listing photos as one of the most useful website features. Professional images make the first impression clearer and more credible, but they support pricing, condition, and strategy rather than guaranteeing a faster sale.

A strong target is roughly 22 to 27 carefully selected images, with complete coverage of key rooms, the exterior, views, and meaningful features. More is not automatically better, so remove repetitive or weak images and lead with the strongest photo.

Deep clean, declutter, depersonalize, clear counters, make beds, hide cords and pet items, open blinds, turn on lights, and lightly stage the living room, primary bedroom, and dining area. The goal is an honest, bright space buyers can imagine as their own.

Floor plans help buyers understand flow, scale, and room relationships before visiting. They work best beside high-resolution photos and a 3D tour, not as a replacement for either.

A 3D tour is self-guided and interactive, letting shoppers choose rooms and angles. A video tour is a curated story with a fixed path, pacing, music, and branding. Use 3D for layout and confidence, and video for emotion and reach. Many listings benefit from both.

Showcase is Zillow’s premium listing format that organizes photos, 3D tours, and interactive floor plans into a richer presentation. Zillow reports stronger offer speed and price performance versus similar non-Showcase listings, but those are Zillow’s own comparisons and results are not guaranteed. It makes the most sense when Zillow visibility and a complete visual package matter.

Drone media is most useful when the property’s lot, acreage, mountain or city views, roofline, nearby amenities, or neighborhood context are part of the value. Use an FAA Part 107-compliant operator and confirm airspace and flight conditions. Aerials should supplement, not replace, ground photography.

Twilight photos are a smart add-on when exterior lighting, architecture, landscaping, patios, decks, or a luxury feel are major selling points. Keep strong daytime coverage too, because twilight creates atmosphere but may not show every detail clearly.

Photos remain essential, but video adds movement, pacing, personality, and a sense of how the home feels. Use a cinematic horizontal version for the property presentation and short vertical cuts for social. Pair video with photos and floor plans instead of treating it as a substitute.

Start with vertical 9:16, high-resolution video with clear audio, a strong opening hook, and text kept inside platform safe zones. Show the home, neighborhood, and agent naturally, then test several short edits rather than relying on one generic version everywhere.